This shampoo was not created to make coats soft and compliant.
It was designed to preserve, restore, and reveal what true coat texture should feel like.
Carefully formulated for wire, harsh, and coarse-coated breeds, this professional-grade shampoo supports the natural structure of the coat rather than working against it. Instead of softening or weighing the hair down, it enhances grip, resilience, and clarity of texture.
At the core of the formula is hydrolysed keratin, which helps strengthen the hair and rebuild its natural integrity, forming a light structural support around each strand. Combined with biotin (Vitamin B7), it promotes healthy coat development and contributes to long-term strength and vitality.
At the same time, the skin is gently nourished without interfering with coat texture – an essential balance, especially for breeds where harshness and crispness must be maintained.
The results are not only visible but tangible:
The coat regains its natural spring, feels alive, structured, and clean in texture, with the desired crispness that defines correct coat condition.
On hard-coated terriers, the coat settles with improved structure and lies correctly while maintaining its characteristic harsh feel. Furnishings gain noticeable fullness and volume.
Coat types that tend to become overly soft, flat, or lifeless – including Poodles, Bedlington Terriers, Bichon Frisé, Doodles, and certain double-coated breeds – benefit from added body, strength, and definition.
This shampoo does not change the coat into something artificial.
It brings it back to what it is meant to be.
For best results, follow with the Silver Conditioner.
